Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
Notable Copywriters – Elmer Wheeler
From this mine of information, he synthesized his five great principles of selling, the most famous of which is ‘Don’t sell the steak – sell the sizzle.’
‘To Google’ – With Love
Google has joined the likes of Hoover, Photoshop, Superglue and Velcro where the brand has become a verb. ‘Googling’ is synonymous with using the search engine to solve all your problems.
Content Marketing: It’s Here To Stay!
Content Marketing should be part of your company’s DNA – so make it a part of your long term marketing strategy.
Two Cheers For Annuities – R.I.P. 2015?
…the media has been awash with scare stories ranging from feckless individuals blowing every penny of their savings on a Lamborghini, to the entire annuities and life assurance industry going into meltdown.
Online Marketing: The Reality of Endless Change
Online marketing is a powerful force driven by the conventions of Capitalism overlaid by the imperatives of online powerhouses such as search engines and social media giants. The acceleration of change is super-charged by the need to know more – the better to get ahead of the competition.
Content Marketing Needs ‘Once Upon A Time…’
We all love a good story. Especially if there’s a crock of gold at the end of it. So, despite all the rubbish that’s spouted about Content Marketing, we all love to be in thrall to the prospect of a future-with-benefits.
Does Content Marketing Take Too Much Time?
Given that creating quality content is a massively time-consuming endeavour, it’s vital to approach its implementation in a planned, strategic way.
Integrated Marketing and The Endless Echoes of Mad Men
In case you hadn't noticed, 'integrated marketing' has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain, television sets in...
Travel Copywriting for All-inclusive Holidays
Does anyone really care whether all-inclusive holidays come with a bag-full of issues? Or is it simply the case that you either love 'em or hate 'em? For copywriters who are involved with the marketing of 'all-inclusives', these are real challenges that mean...
Debt – The Silent Assassin
"History is splattered with the broken dreams of debtors. Debt kills hope, invites despair, anxiety and ongoing hardship. Silently." The Victorians punished debt. Today, debt is a way of life for millions. It's well hidden – but scratch the surface...