Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
Cameron's New Young Property People
This week's Tory Party Conference will no doubt be dominated by Iraq. Somewhere in the mix, however, we can expect to hear more about the vote-winning wheeze of seducing England's first-time house buyers under the age of 40 with a scheme that knocks 20% off the...
Up Your Copywriting Rates – And Make Your Clients Happier!
Yes, I know... At first glance, that headline is a paradox wrapped in an enigma. And yet… when you focus on delivering value for money, copywriter and client alike can land a win-win deal. Honest. The term 'copywriting rates' is a misnomer in so far as it's...
Financial Copywriter Wanted – Experience Preferred
Copywriters are called upon to write about many things. For the most part, their political and socio-economic views are of no consequence. Products and services don't usually come with a health or wealth warning. For copywriters with more acute sensibilities,...
Copywriting Training Courses: Online Or Face-To-Face?
As a copywriter who provides face-to-face training courses in the UK, I'm often asked how they compare with online courses, or 'distance learning' as it is sometimes called. It's a difficult question to answer – especially when I'm likely to be heavily biased...
Content Marketing: Who's Your Best Bet?
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of 'social sharing' and the contribution this makes to SEO – it's not unreasonable to ask which marketing professionals will give...
Website Copywriting Makes The Link With Content Marketing
'COPYWRITING SHORTS' #104 With 'content marketing' being the catch-all phrase of the moment, it's hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating 'content' is what I've always done. ...
How To Create Effective Press Ads
'COPYWRITING SHORTS' #103 As a copywriter, I've noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines of body copy, plus...
How To Produce Creative Advertising Concepts
'COPYWRITING SHORTS' #102 Coming up with powerful creative concepts that have the simple and direct capacity to PERSUADE is an elusive construct that sometimes never happens. In those cases, you see ads that don't really work. They don't have the unmistakable magic...
Is Everyone On Holiday – EXCEPT YOU?!
It's that seasonal thing - a bit like Christmas, but a lot less predictable. When your key suppliers jet off to the sun (and don't bother telling you!), that can be mighty frustrating. August of course is the peak period, when travel companies and ice-cream men...
Seismic Shifts In Search: Google’s ‘Land-Grab’ For Online Revenues
Website copywriting is something I've been doing for over ten years. During that time, changes have been many and far-reaching. The techniques that drive and define online 'success' today are vastly different to what they were, even two or three years ago. Anyone...