Integrated Marketing and The Endless Echoes of Mad Men

In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
How To Create Effective Press Ads

How To Create Effective Press Ads

‘COPYWRITING SHORTS’  #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever.  Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...

Wannabe A Great Financial Copywriter?

This has to be the hypothetical question of the year – and it’s still only January as I write! Can you name even ONE ‘big’ financial copywriter? Even more to the point – most people would struggle to come up with more than a couple of copywriters who... Read more...

Advertising Copywriting – Talk Your Client Through It

In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...