Article Marketing – The SEO Phoenix

Once upon a time, there was Article Marketing.  Get it right and you could improve the SEO performance of your website pages in a matter of weeks. Then, along came Google with its algorithm updates.  Almost overnight, article marketing as we’d come to know it was dead on its feet. Suddenly, article directories (and millions of other websites) found that their stock had plummeted in Google’s eyes.  Their rankings fell and articles that would previously have appeared in the first two or three search engine results pages (SERPs) now had little chance of SEO success. The link value associated with an article featured on all but the best article directories was now negligible.  It’s always been common knowledge of course that articles published by article directories never attracted a serious and widespread readership, despite claims that the articles would be taken up by other online publications. Simply put, the appeal of article marketing was primarily for the SEO back-linking benefits it generated.  (Now, with the explosion of social media, content can be leveraged to reach a wider audience, many of whom would be ‘real’ readers.) Pre-Panda – and the ensuing series of algorithm updates – in order to maximise SEO returns all you had to do was find a halfway-decent piece of distribution software (and maybe additional software that would ‘spin’ your article content to create several versions of the same article involving very little work) and the links would follow.  If you had the patience, there was also the mind-numbing option of submitting your articles to the directories manually.  Either way, there was a strong chance that you... Read more...