SEO Copywriting and the Alchemy of Linking Inking

SEO Copywriting and the Alchemy of Linking Inking

SEO Copywriting is corporate gold dust whose off-page incarnation relies for its efficacy on various shades of link building – planned or opportunistic. Either way, it’s been given greater impetus and recognition by the rise of Content Marketing.  SEO Copywriting of the off-page variety can be seen as part of the Content Marketing phenomenon. Of course, Content Marketing is about much more than SEO. It is, in fact, an end in itself that goes way beyond the narrow (albeit valuable) confines of aspiring to be top dog on Google’s SERPs (Search Engine Results Pages). Some would say that Content Marketing has given SEO a certain respectability it had lacked hitherto. By association, SEO Copywriting has benefited from the broad strategic scope of Content Marketing with its emphasis on the twin pillars of quality and authority.    Exploring the Interface   In exploring the interface between Content Marketing and SEO, the obvious questions are about how far they’re complementary, or whether they operate largely independently of each other? Without ‘content’, off-page SEO would not exist. Likewise, any editorial planning must always have an element of SEO at the heart of its strategic plan (notwithstanding other significant non-SEO benefits). ‘Content’ at its best should be part of a coherent SEO strategy. Call it old-fashioned integrated marketing if you will, but even Google acknowledges the validity of having a consistent theme running through all pieces of content. Without substance, ‘content’ can never amount to anything. And without a theme to the substance, the search engine has nothing to evaluate on behalf of its content-hungry searchers. Where ‘content’ has its own standalone validity is... Read more...
Content Marketing: It’s Here To Stay!

Content Marketing: It’s Here To Stay!

What’s all this talk about ‘Content Marketing’? Does it drive you crazy? And isn’t it what you’ve been doing for the past ten years anyway?   You’d certainly be right to think that a lot of ‘hokum’ surrounds ‘content’ – but that doesn’t mean we should all ignore updating our websites and writing great articles. Still less should it mean we turn a blind eye to the promotional potential of the success stories associated with your company’s products, services and overall expertise!    Remember…  Effective Content Marketing is primarily about GREAT COPYWRITING Content Marketing is a powerful way to impress people, as well as persuading them to buy from you Content Marketing is all about transforming editorial ideas into ‘triggers-to-buy’ Content Marketing relies on rigorous planning and ruthless execution Content Marketing should be part of your company’s DNA – so make it a part of your long term marketing strategy.   Time to Get Organised! With a bit of organisation and having someone who can write the amount of stuff it takes to keep you in the public eye – Content Marketing suddenly seems like an attractive proposition. Write a list of what you’d like to say and, more importantly, how you’d like to say it – et voilà (Bob’s your uncle)! You have to keep it up, of course. Plenty has been written about Content Marketing – and why you should have it, but there’s no doubt that it pays off in the long run. If you haven’t already made a start – what are you waiting for! And if you’ve dipped your toe in the water and it’s... Read more...