Website Copywriting Makes The Link With Content Marketing

‘COPYWRITING SHORTS’  #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating... Read more...

After Website Copywriting – Think ‘Content’… and Think ‘SEO’

As a highly experienced website copywriter who’s written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO.  “We just want a brochure... Read more...

Offline vs Online Copywriting

Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment.... Read more...

Article Marketing – The SEO Phoenix

Once upon a time, there was Article Marketing.  Get it right and you could improve the SEO performance of your website pages in a matter of weeks. Then, along came Google with its algorithm updates.  Almost overnight, article marketing as we’d come to know it... Read more...