Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

If you’ve watched the TV programme ‘Dragon’s Den’, you’ll know that ‘scalability’ is an important factor when it comes to investing in a business.   Scalability is all about having a business that delivers future rewards exponentially as a result of the time and money... Read more...
Copywriting – The Champion of Change

Copywriting – The Champion of Change

‘Change’ is the word on everyone’s lips at the moment. You’ll probably hear it whispered in the same breath as Brexit. The good news is: business will always adapt to economic change – and, as the handmaiden of marketing, copywriting will never be far behind. For... Read more...
Financial Copywriter Wanted – Experience Preferred

Financial Copywriter Wanted – Experience Preferred

Copywriters are called upon to write about many things.  For the most part, their political and socio-economic views are of no consequence.  Products and services don’t usually come with a health or wealth warning.  For copywriters with more acute sensibilities,... Read more...

A Brief History of the Co-Op – Good With Food, Not-So-Good With Money

It’s been 20 years since I worked for the Co-Op.  Or, to be more precise, the Co-Operative Wholesale Society (CWS).  It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed... Read more...