Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

If you’ve watched the TV programme ‘Dragons’ Den’, you’ll know that scalability is an important factor when it comes to investing in a business.   Scalability is all about having a business that delivers future rewards exponentially as a result of the time and... Read more...
Financial Copywriter Wanted – Experience Preferred

Financial Copywriter Wanted – Experience Preferred

Copywriters are called upon to write about many things.  For the most part, their political and socio-economic views are of no consequence.  Products and services don’t usually come with a health or wealth warning.  For copywriters with more acute sensibilities,... Read more...

A Brief History of the Co-Op – Good With Food, Not-So-Good With Money

It’s been 20 years since I worked for the Co-Op.  Or, to be more precise, the Co-Operative Wholesale Society (CWS).  It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed... Read more...

Wannabe A Great Financial Copywriter?

This has to be the hypothetical question of the year – and it’s still only January as I write! Can you name even ONE ‘big’ financial copywriter? Even more to the point – most people would struggle to come up with more than a couple of copywriters who... Read more...