by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting
‘COPYWRITING SHORTS’ #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting
‘COPYWRITING SHORTS’ #102 Coming up with powerful creative concepts that have the simple and direct capacity to PERSUADE is an elusive construct that sometimes never happens. In those cases, you see ads that don’t really work. They don’t have... Read more...
by Mike Beeson | Aug 11, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, summer holidays, web copywriting, website-copywriting
It’s that seasonal thing – a bit like Christmas, but a lot less predictable. When your key suppliers jet off to the sun (and don’t bother telling you!), that can be mighty frustrating. August of course is the peak period, when travel companies and... Read more...
by Mike Beeson | May 22, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, SEO, SEO copywriter, SEO copywriting, SEO techniques, web copywriting, website-copywriting
Website copywriting is something I’ve been doing for over ten years. During that time, changes have been many and far-reaching. The techniques that drive and define online ‘success’ today are vastly different to what they were, even two or three... Read more...
by Mike Beeson | Apr 9, 2014 | copywriter, copywriters, copywriting, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting
I’m fascinated by debt – or ‘credit’ as it’s known in polite circles. The UK has an eye-watering National Debt of almost £1.5 TRILLION (and rising). To mere mortals, ‘debt’ is a four-letter word – something to be eschewed on pain of... Read more...
by Mike Beeson | Mar 29, 2014 | article writing, Co-Op, Co-Operative Wholesale Society, copywriter, copywriters, copywriting, CWS, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting, The Co-Operative Bank
It’s been 20 years since I worked for the Co-Op. Or, to be more precise, the Co-Operative Wholesale Society (CWS). It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed... Read more...
