Article Marketing – The SEO Phoenix

Once upon a time, there was Article Marketing.  Get it right and you could improve the SEO performance of your website pages in a matter of weeks. Then, along came Google with its algorithm updates.  Almost overnight, article marketing as we’d come to know it was dead on its feet. Suddenly, article directories (and millions of other websites) found that their stock had plummeted in Google’s eyes.  Their rankings fell and articles that would previously have appeared in the first two or three search engine results pages (SERPs) now had little chance of SEO success. The link value associated with an article featured on all but the best article directories was now negligible.  It’s always been common knowledge of course that articles published by article directories never attracted a serious and widespread readership, despite claims that the articles would be taken up by other online publications. Simply put, the appeal of article marketing was primarily for the SEO back-linking benefits it generated.  (Now, with the explosion of social media, content can be leveraged to reach a wider audience, many of whom would be ‘real’ readers.) Pre-Panda – and the ensuing series of algorithm updates – in order to maximise SEO returns all you had to do was find a halfway-decent piece of distribution software (and maybe additional software that would ‘spin’ your article content to create several versions of the same article involving very little work) and the links would follow.  If you had the patience, there was also the mind-numbing option of submitting your articles to the directories manually.  Either way, there was a strong chance that you... Read more...

Guest Blogging For Back-Door SEO!

The SEO phenomenon of the moment has to be guest blogging.  It’s a great way to build links with other sites that are relevant to your sector – and there’s also the longer-term networking element where your name gradually assumes a more visible online profile. Buzzwords has been invited several times recently to be a guest blogger on sector-relevant sites – so get in touch if you think you’d like me (Mike Beeson) to add a little something to your own blog!  The same applies if you’d like to submit a piece to this site.  Just e-mail your guest post with an accompanying note if you have something interesting to say about copywriting, SEO or PR. The key to successful guest blogging is linking up with the ‘right’ site – i.e. one which is in some way connected to the type of work or interest you feature on your blog.  From an SEO viewpoint, it’s important to link with a blog that has ‘high authority’ in Google’s eyes.  If you don’t have access to this kind of SEO data, you could use Google’s very own PageRank which you can include in your Google toolbar.  This will tell you the ‘PR’ of every web page you visit. Finding relevant blog-site owners to approach with your offer of a free post or two can be tricky.  There are, however, websites out there that list blog sites, with sector categories to help you narrow things down.  These may prove a useful starting point.  You can also find the names of well-known bloggers on media directories, but you may in the end need... Read more...