Brochure Copywriters – Are They A Lost Tribe?

Brochure Copywriters – Are They A Lost Tribe?

COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.)   You’ll certainly... Read more...

Integrated Marketing and The Endless Echoes of Mad Men

In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
How To Create Effective Press Ads

How To Create Effective Press Ads

‘COPYWRITING SHORTS’  #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever.  Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...