On-Page Optimisation, has 2012 changed everything?

On-Page Optimisation, has 2012 changed everything?

2012 has been a mixed year for the SEO industry (depending on which colour hat you wear). For the white hatters (like us) 2012 has been a great year. With Venice, Penguin and regular Panda updates rolled out, we’ve seen over-optimised sites punished, search becoming that little bit more localised and spammers feeling the wrath of the Big G. With so much talk surrounding these updates focusing on links, spam and other off-page issues, little time has been taken to focus on best practice regarding on-page optimisation. Previously, this focused on a few key issues including design, calls to action, strong branding and web copy. Although these are good places to start when looking at on page optimisation, we really need to start looking outside the box. What’s changed? Put simply, Internet users have changed. In the past we didn’t have the sheer number of search results for queries; nor did we have the selection of visually appealing sites that are on offer today. We are constantly facing the challenge of being the “best”, but with so much competition, the bar has been raised to new heights. Another symptom of this change in user preference can be seen with the greater demand for social engagement and user generated content (UGC). Having a community surrounding your site is the key to success; it shows users that people are engaging with your company and builds a sense of trust. Search engines have also wised up to this change in user preference, introducing “Social Media Signals”, which they use to reward websites with large amounts of social media activity or “shares” pointing... Read more...