SEO Copywriting – Talk Your Client Through It

I still have clients contacting me who are expert at putting carts before horses when it comes to SEO copywriting.  As anyone who follows Google’s latest diktats will know, SEO has been turned on its head since Pandas and Penguins got in on the act with their various algorithm updates. As professional copywriters, web designers or developers, we’re privy to Google’s latest rumours – and, let’s face it, there are plenty of those flying around about how the search engine’s latest pronouncements will affect the way we work and the effects this will have on client websites, their SERPs rankings and – most important of all – how this could affect their online business performance. For mainstream SEO specialists, this has been something akin to a natural catastrophe.  The old, familiar landscape has suddenly been replaced by a new and arid environment where old certainties no longer exist.  SEO techniques that had worked perfectly well for so long – and which many SEO practitioners thought they had down to a fine art – are no longer effective and, in some cases, could prove to be positively detrimental. Anyone with a professional vested interest in perpetuating the status quo, as far as SEO is concerned, would be loath to spill the beans to clients, especially if they were unsure about the best new direction in which to guide their clients.  Despite this reluctance, truth will out, and ultimately there’s no hiding place.  In short, for SEO professionals, the message was: adapt if you want to survive.   It’s ancient history Clients who are probably too busy running their own businesses... Read more...