Content Marketing: Who's Your Best Bet?

Content Marketing: Who's Your Best Bet?

Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...

Website Copywriting Makes The Link With Content Marketing

‘COPYWRITING SHORTS’  #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating... Read more...

Seismic Shifts In Search: Google’s ‘Land-Grab’ For Online Revenues

Website copywriting is something I’ve been doing for over ten years.  During that time, changes have been many and far-reaching.  The techniques that drive and define online ‘success’ today are vastly different to what they were, even two or three... Read more...