Advertising Copywriting – Talk Your Client Through It

In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...

Is Your Copywriting and Marketing Too Dependent On Google?

Has your business become over-reliant on Google when it comes to online copywriting and marketing?  Should you be shifting some of your online focus and re-balancing it with more offline activity? With all the changes that have taken place at the search engine over... Read more...