Does Content Marketing Take Too Much Time?

Does Content Marketing Take Too Much Time?

The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...

Integrated Marketing and The Endless Echoes of Mad Men

In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...

Travel Copywriting for All-inclusive Holidays

  Does anyone really care whether all-inclusive holidays come with a bag-full of issues?  Or is it simply the case that you either love ’em or hate ’em?  For copywriters who are involved with the marketing of ‘all-inclusives’, these are... Read more...