by Mike | Oct 16, 2015 | AdWords, google, SEO
Why is everyone so critical of Google? Is it because the company is too big for its boots? Is there a niggling feeling that maybe they’re abusing their monopoly power? The truth is: it’s probably neither. A company that can become a household name across the world in... Read more...
by Mike Beeson | Nov 11, 2012 | advertising, copywriting, copywriting-techniques, marketing, online marketing, Penguin Update, SEO, SEO copywriting, SEO techniques, seo-services
Has your business become over-reliant on Google when it comes to online copywriting and marketing? Should you be shifting some of your online focus and re-balancing it with more offline activity? With all the changes that have taken place at the search engine over... Read more...
by Mike Beeson | Jul 4, 2012 | copywriters, copywriting, google, Penguin Update
With Google’s ‘Penguin Updates’ all around us, could all you copywriters and journalists introduce a new collective noun or two into your articles and blog posts to make it all a little more interesting? It’s not as though you’re limited... Read more...
by Mike Beeson | Jun 23, 2012 | advertising, advertising copywriting, copywriting, copywriting-techniques
The whole point of this hour-long Google-led video is to show how modern technology can be combined with traditional techniques to create amazing digital advertising by ‘re-imagining’ work from the past. This was achieved using the simple but inspired... Read more...
by Mike Beeson | Jun 6, 2012 | page-one, SEO
Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia and the Holy Grail all rolled into one Google Street... Read more...
