by Mike Beeson | Nov 30, 2012 | copywriters, copywriting, freelance copywriter, web copywriting, website-copywriting
When a would-be client calls and says: “We just want the Home page writing,” I always give the kind of introspective nod that would send shivers down the spine of the suicide squad. Of course, I’m on the phone, so no-one has an inkling. Visible or... Read more...
by Mike Beeson | Jun 6, 2012 | keywords, SEO, website-copywriting
It’s not that long ago when clients would say they wanted a ‘keyword density’ of three, four or five per cent in their website copywriting. That gradually changed into a preference for ‘making the copy flow – and don’t worry about the... Read more...
by Mike Beeson | Jun 4, 2012 | copywriting, on-page-optimisation, SEO, website-copywriting
When it comes to all the issues surrounding website copywriting – such as search engine optimisation (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point:... Read more...