Travel Copywriter

We’ve all heard about ‘selling the sizzle’ – and travel copywriting is definitely in that category!  Whether you’re selling luxury overseas holidays, all-inclusive short breaks in Europe or an enticing UK staycation… everyone knows that a skilful travel copywriter can transport you to another place!  Take a look at the samples of Buzzwords’ copy shown below to get a feel for how you can take your marketing messaging to another level.

The Maldives

‘A string of pearls in the deep blue Indian Ocean’

Only those who have visited The Maldives can know how precious paradise really is. With hundreds of islands, coral reefs and sleepy lagoons, here is the perfect setting for a barefoot ‘Robinson Crusoe’ experience. The keys to this particular paradise also open the doors to the world’s finest hotels and spas, basking in their waterside havens of sunshine and opulence… a magnet for serious dreamers.

Buzzwords’ brand of travel copywriting has an unashamedly commercial focus. Without being too obvious about it, it’s important to make sure the ‘tone of voice’ is exactly right in all your brochures, advertisements, editorial, websites and other forms of travel writing.

The Seychelles

‘Re-discover the Garden of Eden in an archipelago of dreams’

Of the hundred or so tropical islands in this beautiful archipelago, it isn’t only Praslin which deserves the ‘Garden of Eden’ tag. Each of the main islands – and certainly each of the five-star luxury resorts – has its own amazing character. For the Seychellois magic, simply cross the Indian Ocean – four degrees below the Equator – to discover verdant forests, whisper-white beaches, bird sanctuaries and exotic hideaways.

Hiring a travel writer with an intuitive ‘feel’ for what’s right is no easy task. There are thousands of travel industry copywriters out there, each with their own strengths and weaknesses. Finding the one who’s right for YOU must surely come back to experience.

New England

Prepare to be amazed when you see the autumn foliage of New England! Prepare yourself too for the picture-postcard villages of Connecticut, the opulent mansions of Rhode Island, high-quality skiing in Vermont and the Great Outdoors that is Maine.

See for yourself why Americans escape to the mesmerizing beauty of Martha’s Vineyard and Nantucket, two unspoilt islands just a couple of hours from Boston, the region’s largest and most vibrant city and a major centre of American history and culture.

Mike Beeson’s experience includes projects for companies ranging from tour operators at the popular end of the spectrum, to upscale specialists who cater for their clients’ every need.

Florida

From the irrepressible Mickey Mouse in Orlando to shades of Hemingway in Florida Keys, The Sunshine State is as diverse and exciting as anywhere in the world.

A citrus-fruit climate and vibrant Hispanic culture lend a particular Floridian aura to everything from exploring the Everglades wetlands, to designer label shopping on Worth Avenue, Palm Beach – from padding across South Beach, Miami, to tee-ing off at one of the four luxury hotel resorts featured here.

A Note About Travel Copywriting and Marketing in 2026

As well as looking at wonderful websites and dreamy brochures, travel and tourism customers want the reassurance of seeing genuine photos and hearing from real people about their own personal experiences. Testimonials, press releases and case studies are therefore ideal support tools for more effective marketing – as are videos that feature recent reviews and the views of real people. Social media sites also provide marketing professionals with opportunities to relate more closely to their customers. Travel may be about escapism, but the new reality is: customers want hard evidence that the dream they’re buying into can be verified before they pack their bags.