Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?
With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward...
Did you know – there’s a big, fat ‘snob factor’ at the heart of your Property Copywriting?
Buzzwords’ copywriting is selling more than lifestyle, convenience and affordability. Snob value doesn’t come into it.
Social Media and the ‘Know-It-All’ Culture
We see social media at its worst in moral and political debate where there are plenty of half-baked ideas and opinions on display. Yet who am I – or anyone else for that matter – to say what’s right or wrong?
Humour Is Everywhere – If You Know Where to Look
How’s your sense of humour? Try this for size… Do you find The Trump funny or laughable? Amusing or risible? And are you puzzled sometimes when people find things funny and you’re left scratching your head?
Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business
Scalability is all about having a business that delivers future rewards exponentially as a result of the time and money invested.
Brochure Copywriters – Are They A Lost Tribe?
You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was.
Property Copywriter Eyes Global House Prices
When it comes to house prices, why hasn’t ‘the affordability factor’ kicked in? One day, the markets will surely wake up to the fact that ordinary residents of the world’s great cities can no longer afford to live and work in these places.
Skyscrapers or Bungalows? How Dense Can You Get?
When it came to house building in the 60s, Britain dreamed big. It also dreamed gentle. The competing notions of thrusting modernistic tower blocks conflicted culturally with sedate single-level bungalows.
Manchester – Just Another UK Property Tale?
The social fissures that a ‘housing famine’ will create are already being felt in large cities like Manchester. Governments in the 1930s, and again in the 1950s, intervened in the market by embarking on massive house building programmes.
Property Copywriting at Quarter 3, 2016
To keep the house-building show on the road – and the estimated 250,000 jobs that depend on its success – it may be that local authorities and housing associations will need to pick up the baton.