by Mike Beeson | Nov 11, 2013 | copywriter, copywriting, keywords, SEO, SEO copywriter, SEO copywriting, SEO techniques, website-copywriting
Until recently, keyword research had been about what DIFFERENTIATES the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may... Read more...
by Mike Beeson | Aug 21, 2012 | copywriters, copywriting, copywriting-techniques, keywords, keywords-future, Penguin Update, SEO, SEO copywriting, website-copywriting
We all know that Google has been frantically trying to improve the validity and value of its search results through a sequence of recent ‘Updates’ including Panda and Penguin. We also know that Google includes elements of semantic search in its... Read more...
by Nicholas | Jun 19, 2012 | copywriting, keywords, keywords-future, on-page, SEO
With SEO taking a dramatic change of direction over the past year (Panda, Venice and Penguin), we’ve seen endless articles ruminating over just about everything under the sun – except the impact the updates have had on keywords! The apparent significance of... Read more...
by Mike Beeson | Jun 6, 2012 | keywords, SEO, website-copywriting
It’s not that long ago when clients would say they wanted a ‘keyword density’ of three, four or five per cent in their website copywriting. That gradually changed into a preference for ‘making the copy flow – and don’t worry about the... Read more...
