by Mike | Nov 14, 2016 | brochure copywriter, brochure copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting, online copywriting
COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.) You’ll certainly... Read more...
by Mike | Sep 5, 2016 | bungalows, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, property, property copywriter, property copywriting
We’ve all heard the joke about ‘Bungalow Bill’, the well-endowed lover who doesn’t have much upstairs. What we don’t hear much about is how the single-storey staple of 1960s house builders became a virtual laughing stock barely half a century later. ... Read more...
by Mike | Aug 1, 2016 | copywriter, copywriters, copywriting, freelance copywriting, property copywriter, property copywriting
Prophets of Doom still stalk the Land of Opportunity. As yet, the lights are still off and prospects for the post-Brexit property sector are uncertain. UK copywriters are holding their breath! This is all a great pity. When you consider that private housebuilding is... Read more...
by Mike | Jul 28, 2016 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting-techniques, financial copywriters, financial copywriting, freelance copywriter, freelance copywriting, marketing, property copywriter, property copywriting, recruitment consultants, recruitment copywriter, recruitment copywriting, SEO, SEO copywriter, SEO copywriting, travel copywriter, travel copywriting
‘Change’ is the word on everyone’s lips at the moment. You’ll probably hear it whispered in the same breath as Brexit. The good news is: business will always adapt to economic change – and, as the handmaiden of marketing, copywriting will never be far behind. For... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
by Mike Beeson | Nov 5, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, travel copywriter, travel copywriting, travel writer, travel writing, Uncategorized
Does anyone really care whether all-inclusive holidays come with a bag-full of issues? Or is it simply the case that you either love ’em or hate ’em? For copywriters who are involved with the marketing of ‘all-inclusives’, these are... Read more...
