by Mike | Apr 12, 2016 | advertising, content copywriting, Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, SEO, SEO copywriter, SEO copywriting, SEO techniques
SEO Copywriting is corporate gold dust whose off-page incarnation relies for its efficacy on various shades of link building – planned or opportunistic. Either way, it’s been given greater impetus and recognition by the rise of Content Marketing. SEO Copywriting of... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
by Mike Beeson | Sep 3, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, marketing, SEO, SEO techniques, seo-services, Social-Media, social-media-marketing
Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...
by Mike Beeson | Aug 25, 2014 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques, seo-services, web copywriting, website-copywriting
‘COPYWRITING SHORTS’ #104 With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream. As a highly experienced copywriter, creating... Read more...
by Mike Beeson | May 22, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, SEO, SEO copywriter, SEO copywriting, SEO techniques, web copywriting, website-copywriting
Website copywriting is something I’ve been doing for over ten years. During that time, changes have been many and far-reaching. The techniques that drive and define online ‘success’ today are vastly different to what they were, even two or three... Read more...
by Mike Beeson | Nov 11, 2013 | copywriter, copywriting, keywords, SEO, SEO copywriter, SEO copywriting, SEO techniques, website-copywriting
Until recently, keyword research had been about what DIFFERENTIATES the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google’s algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may... Read more...
