by Mike | Aug 23, 2026 | AI, Artificial Intelligence, business, Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, creative marketing services, digital marketing, freelance copywriter, freelance copywriting, Manchester, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques, seo-services, social-media-marketing
With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward... Read more...
by Mike | Apr 12, 2016 | advertising, content copywriting, Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, SEO, SEO copywriter, SEO copywriting, SEO techniques
SEO Copywriting is corporate gold dust whose off-page incarnation relies for its efficacy on various shades of link building – planned or opportunistic. Either way, it’s been given greater impetus and recognition by the rise of Content Marketing. SEO Copywriting of... Read more...
by Mike | Sep 25, 2015 | content copywriting, Content-Marketing
What’s all this talk about ‘Content Marketing’? Does it drive you crazy? And isn’t it what you’ve been doing for the past ten years anyway? You’d certainly be right to think that a lot of ‘hokum’ surrounds ‘content’ – but that doesn’t mean we should all ignore... Read more...
by Mike | Aug 3, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, online copywriting, online marketing
Using creative copywriting resources to maximise online marketing opportunities Have you ever wanted to halt ‘change’ in its tracks? If you’re in any way involved in marketing – as a copywriter, designer, account handler or marketing... Read more...
by Mike | Jul 28, 2015 | Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, marketing
Remember that little minx, Ms Red Riding Hood? She who hopped into bed with Mr Wolf despite the size of his eyes/ears/teeth – and without so much as a by-your-leave. It was a helluva story – even when you were six. Temptation, horror, betrayal, gluttony… the fairy... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
