AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward... Read more...
Did you know – there’s a big, fat ‘snob factor’  at the heart of your Property Copywriting?

Did you know – there’s a big, fat ‘snob factor’ at the heart of your Property Copywriting?

‘What, me?’ you say.  ‘A snob? Nah. You got the wrong man there!  My property marketing’s all about lifestyle.  List it, and they will come!’ But hold on a minute.  Isn’t that just a bit robotic?  A bit too AI perhaps?  To succeed in the new-look SEO world, don’t you... Read more...