AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward... Read more...
Did you know – there’s a big, fat ‘snob factor’  at the heart of your Property Copywriting?

Did you know – there’s a big, fat ‘snob factor’ at the heart of your Property Copywriting?

‘What, me?’ you say.  ‘A snob? Nah. You got the wrong man there!  My property marketing’s all about lifestyle.  List it, and they will come!’ But hold on a minute.  Isn’t that just a bit robotic?  A bit too AI perhaps?  To succeed in the new-look SEO world, don’t you... Read more...
Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

Spotting ‘Scalability’ – And How to Avoid The Elephant Trap of A Lifestyle Business

If you’ve watched the TV programme ‘Dragons’ Den’, you’ll know that scalability is an important factor when it comes to investing in a business.   Scalability is all about having a business that delivers future rewards exponentially as a result of the time and... Read more...