Your Recruitment Copywriter

The key to effective recruitment copywriting is to understand how clients and candidates interact in the jobs market – and what recruitment consultancies expect from their copywriter.

Clients and candidates are opposite sides of the same coin, and this should be reflected in both the tone of voice and content of the copy that relates to each audience.

The main areas where Buzzwords has the experience to help companies and candidates connect include websites, advertisements, press releases and brochures.

Recruiting the Best Candidates

There are two elements to attracting the most suitable candidates to apply for a vacancy.  Firstly, recruitment consultancies must be able to provide the appropriate guidance and information to a candidate in order to support their job searches.

This includes certain ‘How to…’ documents such as how to write a CV, how to prepare for an interview, how to conduct yourself in an interview and so on.  A recruitment copywriter should have an instinctive empathy for writing this kind of material, together with understanding how to write appealing headlines for job ads or crystal-clear copy for websites and brochures.

The other essential skill-set that recruitment copywriters need to create successful online recruitment campaigns is to have an appreciation of SEO copywriting and the various tools and techniques associated with social media.  This is important when it comes to maximizing the choice and opportunities that job seekers deserve in a highly competitive market place.

Clients Recruiting Candidates!

With a consultancy’s guidance, a recruitment copywriter should be able to paint aspirational word-pictures on behalf of clients  who are recruiting across a variety of sectors.

It also helps to understand the differing dynamics between permanent, contract and interim recruitment. Candidates looking to fill these posts will obviously be persuaded by copy that chimes with their needs.

This plays a crucial role in attracting candidates with the appropriate skills, experience and qualifications. If the copy doesn’t appeal to its target audience, then clearly much time, effort and expense will have been wasted.