AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

by | Aug 23, 2026 | AI, Artificial Intelligence, business, Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, creative marketing services, digital marketing, freelance copywriter, freelance copywriting, Manchester, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques, seo-services, social-media-marketing

With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward... Read more...
Did you know – there’s a big, fat ‘snob factor’ at the heart of your Property Copywriting?

Did you know – there’s a big, fat ‘snob factor’ at the heart of your Property Copywriting?

by | Jul 31, 2026 | copywriter, copywriters, copywriting, marketing, property, property copywriter, property copywriting

‘What, me?’ you say.  ‘A snob? Nah. You got the wrong man there!  My property marketing’s all about lifestyle.  List it, and they will come!’ But hold on a minute.  Isn’t that just a bit robotic?  A bit too AI perhaps?  To succeed in the new-look SEO world, don’t you... Read more...
Brochure Copywriters – Are They A Lost Tribe?

Brochure Copywriters – Are They A Lost Tribe?

by | Nov 14, 2016 | brochure copywriter, brochure copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting, online copywriting

COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.)   You’ll certainly... Read more...