by Mike | Jul 31, 2026 | copywriter, copywriters, copywriting, marketing, property, property copywriter, property copywriting
‘What, me?’ you say. ‘A snob? Nah. You got the wrong man there! My property marketing’s all about lifestyle. List it, and they will come!’ But hold on a minute. Isn’t that just a bit robotic? A bit too AI perhaps? To succeed in the new-look SEO world, don’t you... Read more...
by Mike | Jun 2, 2017 | copywriter, copywriters, copywriting, facebook, SEO, Social-Media, social-media-marketing, twitter
Some would say it’s great that social media gives everyone a voice. Others would argue that it leaves everyone open to abuse. There’s no doubting that trolling is an issue. And bad language is for the most part just that: bad language that only reflects badly on the... Read more...
by Mike | Nov 14, 2016 | brochure copywriter, brochure copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting, online copywriting
COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.) You’ll certainly... Read more...
by Mike | Oct 2, 2016 | copywriter, copywriters, copywriting, property copywriter, property copywriting
As a property copywriter and former Sydney resident, I take more than a passing interest in the Australian ‘property bubble’. In recent months, I’ve also been watching how house prices have risen in other capital cities. If you think UK prices are... Read more...
by Mike | Sep 5, 2016 | bungalows, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, property, property copywriter, property copywriting
We’ve all heard the joke about ‘Bungalow Bill’, the well-endowed lover who doesn’t have much upstairs. What we don’t hear much about is how the single-storey staple of 1960s house builders became a virtual laughing stock barely half a century later. ... Read more...
by Mike | Aug 1, 2016 | copywriter, copywriters, copywriting, freelance copywriting, property copywriter, property copywriting
Prophets of Doom still stalk the Land of Opportunity. As yet, the lights are still off and prospects for the post-Brexit property sector are uncertain. UK copywriters are holding their breath! This is all a great pity. When you consider that private housebuilding is... Read more...
