by Mike | Apr 12, 2016 | advertising, content copywriting, Content-Marketing, copywriter, copywriters, copywriting, copywriting-techniques, SEO, SEO copywriter, SEO copywriting, SEO techniques
SEO Copywriting is corporate gold dust whose off-page incarnation relies for its efficacy on various shades of link building – planned or opportunistic. Either way, it’s been given greater impetus and recognition by the rise of Content Marketing. SEO Copywriting of... Read more...
by Mike | Feb 22, 2016 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques
Whilst he may not fit the conventional ‘copywriter’ mould, Elmer Wheeler was nevertheless a hugely influential figure – a pioneer of persuasive writing. Wheeler’s great innovation was to establish the ‘Testing Institute’ in New York City. This was where he tested many... Read more...
by Mike | Jul 14, 2015 | advertising, Content-Marketing, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, marketing, marketing services, online copywriting, online marketing, SEO, SEO copywriter, SEO copywriting, SEO techniques
The Internet is drowning in a sea of content – and the main culprit has to be so-called ‘content marketing’… The first-fruits of this come-lately type of marketing are supposed to be enhanced SEO/SERPs results; establishing yourself as an ‘expert’ in your field; and... Read more...
by Mike Beeson | Feb 4, 2015 | advertising, advertising copywriting, AdWords, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting
‘COPYWRITING SHORTS’ #103 As a copywriter, I’ve noticed an increasing prevalence of press ads that show no creative skills whatsoever. Typical of this is where a photo of the product/service is placed above a large headline, with maybe a few lines... Read more...
by Mike Beeson | Aug 20, 2014 | advertising, advertising copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting
‘COPYWRITING SHORTS’ #102 Coming up with powerful creative concepts that have the simple and direct capacity to PERSUADE is an elusive construct that sometimes never happens. In those cases, you see ads that don’t really work. They don’t have... Read more...
