Wannabe A Great Financial Copywriter?

This has to be the hypothetical question of the year – and it’s still only January as I write! Can you name even ONE ‘big’ financial copywriter? Even more to the point – most people would struggle to come up with more than a couple of copywriters who... Read more...

Is Your Copywriting and Marketing Too Dependent On Google?

Has your business become over-reliant on Google when it comes to online copywriting and marketing?  Should you be shifting some of your online focus and re-balancing it with more offline activity? With all the changes that have taken place at the search engine over... Read more...

Is AIDA Still Alive?

Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action.  But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising... Read more...