AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward... Read more...

Integrated Marketing and The Endless Echoes of Mad Men

In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...