AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

AI and Copywriting… Is it ‘Game Over’ – or ‘Game On’?

With AI predictions currently taking up big chunks of the news and social media, the word on the street – especially among copywriters – is roughly split between optimists and pessimists, winners and losers. Among the downcast, concerns will congeal around ‘downward... Read more...
Content Marketing: Who's Your Best Bet?

Content Marketing: Who's Your Best Bet?

Given the growing importance of content marketing in the quest to attract sales leads and conversions – not to mention the significance of ‘social sharing’ and the contribution this makes to SEO – it’s not unreasonable to ask which marketing... Read more...

Article Marketing – The SEO Phoenix

Once upon a time, there was Article Marketing.  Get it right and you could improve the SEO performance of your website pages in a matter of weeks. Then, along came Google with its algorithm updates.  Almost overnight, article marketing as we’d come to know it... Read more...