After Website Copywriting – Think ‘Content’… and Think ‘SEO’

As a highly experienced website copywriter who’s written hundreds of websites for clients, it may come as a surprise when I say that very few want to follow-on with supporting content to boost their link building and SEO.  “We just want a brochure... Read more...

SEO Copywriting – Talk Your Client Through It

I still have clients contacting me who are expert at putting carts before horses when it comes to SEO copywriting.  As anyone who follows Google’s latest diktats will know, SEO has been turned on its head since Pandas and Penguins got in on the act with their... Read more...

Advertising Copywriting – Talk Your Client Through It

In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...

Is Your Copywriting and Marketing Too Dependent On Google?

Has your business become over-reliant on Google when it comes to online copywriting and marketing?  Should you be shifting some of your online focus and re-balancing it with more offline activity? With all the changes that have taken place at the search engine over... Read more...