‘COPYWRITING SHORTS’ #104
With ‘content marketing’ being the catch-all phrase of the moment, it’s hardly surprising that website copywriting is right up there, riding in the slipstream.
As a highly experienced copywriter, creating ‘content’ is what I’ve always done. The trick nowadays is to align your content with a meaningful marketing strategy – and therein lies the challenge.
The optimal starting point has to be with your website. This is the home of your online content, the hub to which everything else you do is linked. The ‘content’ we’re talking about here includes what goes on your web pages, what goes into your blog, and what external content you choose to provide or engage with.
These building blocks of your online content marketing strategy can be brought together brilliantly by social sharing on the sites of the usual suspects – Twitter, Facebook, LinkedIn et al. In case you’re not sure, ‘social sharing’ has become the go-to skill-set for post-Hummingbird SEO.
How your content marketing strategy dovetails with the totality of your online marketing activities is a topic for another post. In the meantime, you can find an introduction to copywriting techniques for your website and SEO by visiting the following Buzzwords’ pages:
Web copy: www.buzzwords.ltd.uk/website-copywriter