Radio Copywriting
At Buzzwords, we write radio ads that work. We use only the best production studios – and we buy airtime slots that maximise returns on your advertising budget….
Your ads must stand out from the crowd – yet carry a clear commercial message that encourages listeners to ACT. Radio advertising shouldn’t be seen as an entertainment medium. Your airtime has to work hard to earn its keep. Copywriting scripts must therefore have a clear business focus, as the scripts below show:
Radio Advertising - Saint Helen's Glass
Radio Production and Media Buying
Buzzwords works with professional recording studios that specialise in producing high quality radio ads. Great sound-effects and amazing voice-overs will transform your scripts into all-singing cameos of communication.
When it comes to buying radio airtime, Buzzwords can help create a local, regional or national package that optimises your budget spend among the 300 or so radio stations broadcasting in the UK and Ireland.
This could include a mix of drive-time, day-time or evening slots on specific radio shows or the ‘Run of Station’ option. You can mix ‘n’ match your radio stations and alternate the days and weeks.
The potential to maximise OTH (‘opportunities to hear’) at competitive ‘cost-per thousand listener’ rates is available to you as a service that takes radio copywriting to its ultimate – and successful – conclusion.