Copywriting Training Courses:  Online Or Face-To-Face?

Copywriting Training Courses: Online Or Face-To-Face?

  As a copywriter who provides face-to-face training courses in the UK, I’m often asked how they compare with online courses, or ‘distance learning’ as it is sometimes called. It’s a difficult question to answer – especially when I’m likely to be heavily biased in favour of the face-to-face variety!  However, donning my impartial cap – and taking into account the opinions of others which have come my way over the years – I can offer a few informed conclusions.   Online Pondering… The over-riding criticism of online courses seems to be that ‘students’ drop out very quickly, usually after a short, hyper-enthusiastic phase! I can only assume this is because there’s no ongoing support mechanism available to sustain their commitment. Crucially, I also tend to feel they miss the essential human contact that will encourage and cajole.  There’s no social reference point; no-one to feed your ego, to feed the dream that maybe this will all lead somewhere. For those who may be looking to create a new career, there is no professional context in which to develop and discuss progress, hopes, frustrations and ambitions.  Compare this with university tutorials which force a student to commit to taking a stance – on pain of personal embarrassment and humiliation. With online training, peer group pressure is also absent.  If you don’t succeed, so what!  There’s no-one around to care or witness your abject failure. On the other hand, online courses are a great introduction to a subject for those who are determined to make a fist of it.  Only the truly determined will succeed.  Without motivation, even the best... Read more...
Learn About Copywriting For PR – On A Saturday!

Learn About Copywriting For PR – On A Saturday!

If the idea of improving your range of business skill-sets – and Saturday is the best day to do it – you should take Buzzwords’ copywriting training courses for PR very seriously indeed! For the springtime months of March, April and May, all Buzzwords’ copywriting courses are available on Saturdays (with a 10% discount!). Copywriting training days are also available, as usual, on weekdays.  In these highly-pressured times, however, the idea of Saturday training has a very civilised ring to it.  And when you can’t take time out during the week, it all makes plenty of sense. All Buzzwords’ copywriting training courses are tailor-made.  They are designed and delivered in Knutsford by Mike Beeson on a one-to-one basis. The setting is very informal to encourage inter-active participation in whatever business context you choose. Rigorous PR Copywriting Training  The relaxed ambience doesn’t make the training any less rigorous, however!  Mike Beeson’s 25 years’ experience of working with some of the UK’s biggest and best companies is your guarantee of that. Informality is usually the preferred approach of mature professionals who are looking to share thoughts and ideas in a marketing and copywriting environment. Here’s what you can expect from a Buzzwords’ training session.  Amongst other things, we will cover: Press Releases Media Relations Case Studies Article Writing for SEO Newsletter Writing Annual Reports Blogs & Social Media Don’t forget: there’s a 10% discount on all Buzzwords’ copywriting training courses for PR held on Saturdays this Spring.  To find out more, contact Mike Beeson today.    About Mike Beeson Over twenty-five years’ experience of working with hundreds of UK ad agencies,... Read more...