by Mike Beeson | Aug 23, 2012 | copywriters, copywriting, financial copywriting, payday loans
If you watch daytime TV, you’ll know all about Payday Loans from the deluge of advertisements that target what – it must be assumed – is a vulnerable yet receptive segment of the UK population. Presumably, the TV researchers in ad agencies have... Read more...
by Mike Beeson | Aug 21, 2012 | copywriters, copywriting, copywriting-techniques, keywords, keywords-future, Penguin Update, SEO, SEO copywriting, website-copywriting
We all know that Google has been frantically trying to improve the validity and value of its search results through a sequence of recent ‘Updates’ including Panda and Penguin. We also know that Google includes elements of semantic search in its... Read more...
by Mike Beeson | Aug 14, 2012 | brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, Manchester
There are probably as many different ways of writing brochures as there are brochure formats. For brochure copywriters, this could be a little daunting – until you bear in mind that there are several useful copywriting principles that can and should be followed.... Read more...
by Mike Beeson | Aug 9, 2012 | copywriters, copywriting, copywriting-rates
I’ve had massive reaction to recent articles I’ve written about Copywriting Rates. The consensus seems to be that ‘creative rates’ in general – and copywriting rates in particular – are hitting the floor. So how do you make sure you don’t... Read more...
by Mike Beeson | Jul 23, 2012 | copywriters, copywriting, copywriting-rates
Every time I’ve written articles and blog posts about Copywriting Rates, the response has been overwhelming. It’s no accident that the page covering this topic on my company’s main website attracts far and away the greatest number of visitors – and... Read more...
