by Mike Beeson | Jun 22, 2012 | advertising, aida, copywriting
Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action. But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising... Read more...
by Mike Beeson | Jun 18, 2012 | copywriting, copywriting-techniques, traditional
Just when you thought copywriting had adopted a new persona, it’s become very clear that the old techniques are making a comeback. Or is it the case that they never really went away? Consider if you will: ‘the creative concept’; quality content; and the ‘direct... Read more...
by Mike Beeson | Jun 14, 2012 | copywriting, copywriting-rates
This article focuses on copywriting rates from a copywriter’s point of view – largely because they’re the ones who set the rates, even though clients have the ultimate veto! As with any marketplace, there’s a constant battle between buyers and... Read more...
by Mike Beeson | Jun 7, 2012 | google, page-one, SEO
It’s important that webmasters and business owners realise that SEO is only part of their strategy for dealing with the bigger marketing picture. No-one would deny the importance of SEO in today’s online marketing world. What we should all bear in mind,... Read more...
by Mike Beeson | Jun 6, 2012 | page-one, SEO
Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia and the Holy Grail all rolled into one Google Street... Read more...
