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Financial Marketing and the Moral Compass

by Mike Beeson | Sep 6, 2012 | financial copywriters, financial copywriting, financial marketing, payday loans, Uncategorized

The issue of whether marketing professionals should work with clients in controversial areas of business is certainly not new.  Alcohol, tobacco, gambling and pornography have fitted the ‘usual suspects’ bill for long enough. Increasingly, however, in the... Read more...

The Slings and Arrows of Outrageous Lending

by Mike Beeson | Sep 4, 2012 | business, financial copywriters, financial copywriting, guarantor loans, logbook loans, payday loans

Sub-prime money lending in the UK is alive and well.  Demand for Payday Loans, Logbook Loans and Guarantor Loans is soaring.  And with the country’s recessionary phase now into its fourth year, these high-interest short-term loans that were previously only... Read more...

Reach For The Sky All You Payday Loan Arrangers!

by Mike Beeson | Aug 23, 2012 | copywriters, copywriting, financial copywriting, payday loans

If you watch daytime TV, you’ll know all about Payday Loans from the deluge of advertisements that target what – it must be assumed – is a vulnerable yet receptive segment of the UK population. Presumably, the TV researchers in ad agencies have... Read more...

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