by Mike Beeson | Nov 30, 2012 | copywriters, copywriting, freelance copywriter, web copywriting, website-copywriting
When a would-be client calls and says: “We just want the Home page writing,” I always give the kind of introspective nod that would send shivers down the spine of the suicide squad. Of course, I’m on the phone, so no-one has an inkling. Visible or... Read more...
by Mike Beeson | Oct 8, 2012 | copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, web copywriting, website-copywriting
If the way websites work is totally alien to you – worry not, help is at hand. And if you know next-to-nothing about website copywriting, this article will provide a good starting point for you to turn things around. Whilst it’s true that website copywriting... Read more...
by Mike Beeson | Aug 21, 2012 | copywriters, copywriting, copywriting-techniques, keywords, keywords-future, Penguin Update, SEO, SEO copywriting, website-copywriting
We all know that Google has been frantically trying to improve the validity and value of its search results through a sequence of recent ‘Updates’ including Panda and Penguin. We also know that Google includes elements of semantic search in its... Read more...
by Mike Beeson | Jun 6, 2012 | keywords, SEO, website-copywriting
It’s not that long ago when clients would say they wanted a ‘keyword density’ of three, four or five per cent in their website copywriting. That gradually changed into a preference for ‘making the copy flow – and don’t worry about the... Read more...
by Mike Beeson | Jun 4, 2012 | copywriting, on-page-optimisation, SEO, website-copywriting
When it comes to all the issues surrounding website copywriting – such as search engine optimisation (SEO); link building; and creating original, quality content – no single copywriter can hope to do justice to the number of options available. To ram home the point:... Read more...
by Mike Beeson | Jun 4, 2012 | copywriting, on-page-optimisation, SEO, website-copywriting
Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses... Read more...
