by Mike Beeson | Jun 23, 2012 | advertising, advertising copywriting, copywriting, copywriting-techniques
The whole point of this hour-long Google-led video is to show how modern technology can be combined with traditional techniques to create amazing digital advertising by ‘re-imagining’ work from the past. This was achieved using the simple but inspired... Read more...
by Mike Beeson | Jun 22, 2012 | advertising, aida, copywriting
Students of advertising and marketing will be mightily familiar with AIDA – she whose initials could catch your eye, inflame your desire and then coax you into action. But is the concept of ATTENTION-INTEREST-DESIRE-ACTION still alive… and should advertising... Read more...
by Mike Beeson | Jun 18, 2012 | copywriting, copywriting-techniques, traditional
Just when you thought copywriting had adopted a new persona, it’s become very clear that the old techniques are making a comeback. Or is it the case that they never really went away? Consider if you will: ‘the creative concept’; quality content; and the ‘direct... Read more...
by Mike Beeson | Jun 14, 2012 | copywriting, copywriting-rates
This article focuses on copywriting rates from a copywriter’s point of view – largely because they’re the ones who set the rates, even though clients have the ultimate veto! As with any marketplace, there’s a constant battle between buyers and... Read more...
by Mike Beeson | Jun 6, 2012 | keywords, SEO, website-copywriting
It’s not that long ago when clients would say they wanted a ‘keyword density’ of three, four or five per cent in their website copywriting. That gradually changed into a preference for ‘making the copy flow – and don’t worry about the... Read more...
