by Mike Beeson | Mar 29, 2014 | article writing, Co-Op, Co-Operative Wholesale Society, copywriter, copywriters, copywriting, CWS, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting, The Co-Operative Bank
It’s been 20 years since I worked for the Co-Op. Or, to be more precise, the Co-Operative Wholesale Society (CWS). It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed... Read more...
by Mike Beeson | Jan 22, 2013 | advertising, advertising copywriting, copywriters, copywriting, copywriting-techniques, financial copywriters, financial copywriting, financial marketing, freelance copywriter
This has to be the hypothetical question of the year – and it’s still only January as I write! Can you name even ONE ‘big’ financial copywriter? Even more to the point – most people would struggle to come up with more than a couple of copywriters who... Read more...
by Mike Beeson | Aug 23, 2012 | copywriters, copywriting, financial copywriting, payday loans
If you watch daytime TV, you’ll know all about Payday Loans from the deluge of advertisements that target what – it must be assumed – is a vulnerable yet receptive segment of the UK population. Presumably, the TV researchers in ad agencies have... Read more...
