The Evolution of Social Media

The Evolution of Social Media

Back in 2005, the social media landscape looked very different.  The two main players back then were Bebo and MySpace.  They had a three-year run of basically zero competition. MySpace relied heavily on its “portal strategy” of building an audience around entertainment and music – but, in the end, it failed because it failed to innovate. In 2008, both Bebo and MySpace fell victim to the Facebook disease and their users flocked to Facebook! Although all of this is well documented, many people forget that in 2007 MySpace was in theory worth $12billion (if the recent Facebook valuation methodology had been applied!).  Amazingly, by the following year, Facebook had overtaken MySpace as the world’s leading social network. If nothing else, this demonstrates the fragility of social networks and the promiscuous behaviour that users are capable of if they’re given a better offer.  So will Facebook become victim to the evolution of social media? The answer to this question depends on Facebook. If Facebook fails to attract a younger audience, and competitors like Google-plus and Twitter capitalise on new markets, then Facebook may be left in a difficult position. We can already see trends appearing in America that suggest this is already happening. Facebook still remains the most popular social network among young people in America. But plenty of young people in their early to mid-teens are turning their attention elsewhere. They’re checking out new mobile apps, hanging out on Tumblr, Instagram and Pinterest – or simply sending plain, old text messages from their phones. Their goal is to communicate with smaller circles of friends and share their thoughts and... Read more...
Pinterest – Is it over before it began?

Pinterest – Is it over before it began?

    “10 Pinterest marketing strategies” “Six great ways to become a Pinterest expert” Does this sound familiar? For the past six months I’ve been receiving weekly articles and blogs on my RSS feeds relating to this wonder network entitled Pinterest. Naturally curiosity got the better of me and I registered to Pinterest. When I finally completed the Pinterest registration I was genuinely impressed. Everything seemed creative, fun and fresh. It was a breath of fresh air from the stale Facebook formula and something much more content driven and fun than Twitter. So then I started creating boards and adding pins, a following was generated and Pinterest started to become Pinteresting! Anyway, fast forward a few months and Pinterest has now become a global sensation (It’s now the third most popular social network in America). This all sounds great but one thing is noticeable with Pinterest and that is the number of blatant spammy, SEO types who are infesting this creative (almost innocent) social networking utopia. Pinterest has become a social networking sensation due to its originality. Although this has happened organically, you can’t help but draw comparisons with Google-plus. At present, Google- plus is simply a platform for marketers, marketing to marketers (a similar concept to Eskimos selling more snow to Eskimos). SEO companies and marketers are still not getting the message, social networks are social! If these so-called social media marketing gurus stopped labelling every social network that walked “The next big thing” (i.e. Pinterest) we may see them flourish because users enjoy the content and experience. Pinterest has recently employed the “no follow” tag to all... Read more...