Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
The UK Is Still A Bloated Credit Junkie
I'm fascinated by debt – or 'credit' as it's known in polite circles. The UK has an eye-watering National Debt of almost £1.5 TRILLION (and rising). To mere mortals, 'debt' is a four-letter word – something to be eschewed on pain of the workhouse or some equally...
A Brief History of the Co-Op – Good With Food, Not-So-Good With Money
It's been 20 years since I worked for the Co-Op. Or, to be more precise, the Co-Operative Wholesale Society (CWS). It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed 'caring,...
Why Copywriters Need Emotional Intelligence
Forget about copywriting, marketing and the world of business for just one minute. We live in an age that is mesmerised by success and celebrity. Actors, sports stars, politicians and, yes, even entrepreneurs – their 'success' intrigues us. How did they do it? ...
Construction Industry Copywriter? Party Like It’s 1999!
Without a doubt, boom times are back for the construction industry! Before we consider the role of copywriting in this welcome renaissance, let's look at the bigger picture in which the building sector has operated for the past five years or so. Starting at the top...
Learn About Copywriting For PR – On A Saturday!
If the idea of improving your range of business skill-sets – and Saturday is the best day to do it – you should take Buzzwords' copywriting training courses for PR very seriously indeed! For the springtime months of March, April and May, all Buzzwords' copywriting...
Copywriting Training On Saturdays? Are You Mad?
Historically, workers have fought tooth and nail for better working conditions, more pay and shorter hours. Then along comes yours truly with the mad-cap idea of providing copywriting training courses – on Saturdays, would you believe. Is this man insane? Or is...
Freelance Copywriting – Can You Do The Business?
The demands of freelance copywriting in 2014 are rigorous, to say the least. If you've survived the 'shake-out' that always accompanies a recession – as a freelance or on someone else's payroll - you're well placed to make the best of your abilities as a copywriter...
Are Synonyms the New SEO?
Until recently, keyword research had been about what DIFFERENTIATES the meaning of words. Hence the SEO obsession with targeting long-tail keywords. In the wake of Google's algorithm updates – Panda, Penguin and Hummingbird – a new and more subtle approach may be...
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Marketing Services – Who's to Blame? You or Your Supplier?
So you're running a business and you've contracted out the various marketing services your business needs. The problem is: you're not happy with what you're getting. Maybe you feel it's poor value for money, or the quality of work that's being produced isn't...