Copywriting Blog – Manchester, UK
Insights into the ever-changing world of digital
and offline marketing…
If you like what you see amongst this eclectic collection of blog posts – and you’d like me to write something similar for YOUR industry or company – please give me a call.
Writing blogs can do great things for your SEO by enabling people to share your content across multiple social media platforms – Twitter, Facebook, LinkedIn and the rest.
Blogs also reach out to real-world readers who may be impressed enough with your content to want to enquire about doing business with you.
They can also form the basis of your content marketing strategy, which is very much Google’s flavour-of-the-month right now. This is especially important if you’re looking to improve your search engine rankings – and who isn’t!
To find out more, contact me, Mike Beeson, for an informal, no-obligation chat. I look forward to hearing from you. In the meantime, I hope you continue to enjoy reading Buzzwords’ copywriting blog.
Brochure Copywriting – Talk Your Client Through It
I've just finished writing a 64-page brochure which made me think about the brochure copywriting process. As with so many other aspects of copywriting, clients aren't necessarily aware of what goes on 'behind the scenes'. That's why this article may be useful in...
Article Marketing – The SEO Phoenix
Once upon a time, there was Article Marketing. Get it right and you could improve the SEO performance of your website pages in a matter of weeks. Then, along came Google with its algorithm updates. Almost overnight, article marketing as we'd come to know it was dead...
Website Copywriting – A Street View
If the way websites work is totally alien to you – worry not, help is at hand. And if you know next-to-nothing about website copywriting, this article will provide a good starting point for you to turn things around. Whilst it's true that website copywriting may seem...
Copywriting For Aliens: Park Your Rocket And Read!
It's hard to be humble when you're an alien. With heads as big as yours – and brains to match – you're probably wondering why humans have made everything so-o-o-o complicated. Here's a good example… We've made a science out of earning a crust. We've called it a...
Financial Marketing and the Moral Compass
The issue of whether marketing professionals should work with clients in controversial areas of business is certainly not new. Alcohol, tobacco, gambling and pornography have fitted the 'usual suspects' bill for long enough. Increasingly, however, in the wake of the...
The Slings and Arrows of Outrageous Lending
Sub-prime money lending in the UK is alive and well. Demand for Payday Loans, Logbook Loans and Guarantor Loans is soaring. And with the country's recessionary phase now into its fourth year, these high-interest short-term loans that were previously only popular...
Reach For The Sky All You Payday Loan Arrangers!
If you watch daytime TV, you'll know all about Payday Loans from the deluge of advertisements that target what - it must be assumed - is a vulnerable yet receptive segment of the UK population. Presumably, the TV researchers in ad agencies have delved into the...
SEO Climate Change – When Penguins Might Fly
We all know that Google has been frantically trying to improve the validity and value of its search results through a sequence of recent 'Updates' including Panda and Penguin. We also know that Google includes elements of semantic search in its algorithms. What very...
Brochure Copywriters Say It With Sales
Does your brochure copywriter go the extra mile in the creativity stakes? Is your copy purely informative – or is it integrated as a creative concept to make a real visual impact? When it comes to cost-effective brochure copywriting, you’d be mad to settle for anything less!
A Simple Simon Solution to the Copywriting Rates Problem
I've had massive reaction to recent articles I've written about Copywriting Rates. The consensus seems to be that 'creative rates' in general – and copywriting rates in particular – are hitting the floor. So how do you make sure you don't fall victim to this unnerving...