by Mike | Nov 14, 2016 | brochure copywriter, brochure copywriting, copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting, offline copywriting, online copywriting
COPYWRITING SHORTS #106 You won’t find many copywriters up the Orinoco. Then again, the locals’ need for printed brochures probably isn’t what it was. (That’s assuming of course that online marketing has permeated rain forests far and wide.) You’ll certainly... Read more...
by Mike Beeson | Nov 23, 2012 | advertising copywriting, brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, SEO, SEO copywriting, SEO techniques, Social-Media
In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...
by Mike Beeson | Oct 27, 2012 | brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-rates, freelance copywriter
I’ve just finished writing a 64-page brochure which made me think about the brochure copywriting process. As with so many other aspects of copywriting, clients aren’t necessarily aware of what goes on ‘behind the scenes’. That’s why this... Read more...
by Mike Beeson | Aug 14, 2012 | brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, Manchester
There are probably as many different ways of writing brochures as there are brochure formats. For brochure copywriters, this could be a little daunting – until you bear in mind that there are several useful copywriting principles that can and should be followed.... Read more...
