by Mike Beeson | Feb 4, 2015 | advertising, advertising copywriting, AdWords, copywriter, copywriters, copywriting, creative marketing services, digital marketing, integrated marketing, marketing, marketing services, offline copywriting, online copywriting, online marketing, SEO, traditional
In case you hadn’t noticed, ‘integrated marketing’ has come full circle. Back in the day, when Mad Men roamed Madison Avenue and TV advertising was the new kid on the block, everyone wanted a slice of the marketing action. In late-1950s Britain,... Read more...
by Mike Beeson | Nov 5, 2014 | copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, travel copywriter, travel copywriting, travel writer, travel writing, Uncategorized
Does anyone really care whether all-inclusive holidays come with a bag-full of issues? Or is it simply the case that you either love ’em or hate ’em? For copywriters who are involved with the marketing of ‘all-inclusives’, these are... Read more...
by Mike Beeson | Sep 29, 2014 | construction copywriter, construction copywriting, copywriter, copywriters, copywriting, freelance copywriter, freelance copywriting, property copywriter, property copywriting
This week’s Tory Party Conference will no doubt be dominated by Iraq. Somewhere in the mix, however, we can expect to hear more about the vote-winning wheeze of seducing England’s first-time house buyers under the age of 40 with a scheme that knocks 20%... Read more...
by Mike Beeson | Sep 18, 2014 | copywriter, copywriters, copywriting, copywriting-rates, freelance copywriter, freelance copywriting
Yes, I know… At first glance, that headline is a paradox wrapped in an enigma. And yet… when you focus on delivering value for money, copywriter and client alike can land a win-win deal. Honest. The term ‘copywriting rates’ is a misnomer in so... Read more...
by Mike Beeson | Sep 9, 2014 | copywriter, copywriters, copywriting, copywriting-techniques, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting
Copywriters are called upon to write about many things. For the most part, their political and socio-economic views are of no consequence. Products and services don’t usually come with a health or wealth warning. For copywriters with more acute sensibilities,... Read more...
by Mike Beeson | Sep 3, 2014 | copywriter, copywriters, copywriting, copywriting courses, copywriting courses for PR, copywriting training, copywriting training courses, copywriting training for PR
As a copywriter who provides face-to-face training courses in the UK, I’m often asked how they compare with online courses, or ‘distance learning’ as it is sometimes called. It’s a difficult question to answer – especially when I’m... Read more...
