by Mike Beeson | Apr 9, 2014 | copywriter, copywriters, copywriting, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting
I’m fascinated by debt – or ‘credit’ as it’s known in polite circles. The UK has an eye-watering National Debt of almost £1.5 TRILLION (and rising). To mere mortals, ‘debt’ is a four-letter word – something to be eschewed on pain of... Read more...
by Mike Beeson | Mar 29, 2014 | article writing, Co-Op, Co-Operative Wholesale Society, copywriter, copywriters, copywriting, CWS, financial copywriters, financial copywriting, financial marketing, freelance copywriter, freelance copywriting, The Co-Operative Bank
It’s been 20 years since I worked for the Co-Op. Or, to be more precise, the Co-Operative Wholesale Society (CWS). It was gratifying over those years to see the metamorphosis of the business from being a rather quaint, historic organisation that championed... Read more...
by Mike Beeson | Mar 17, 2014 | copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter, freelance copywriting
Forget about copywriting, marketing and the world of business for just one minute. We live in an age that is mesmerised by success and celebrity. Actors, sports stars, politicians and, yes, even entrepreneurs – their ‘success’ intrigues us. How did... Read more...
by Mike Beeson | Mar 8, 2014 | building industry, construction copywriter, construction copywriting, copywriter, copywriters, copywriting
Without a doubt, boom times are back for the construction industry! Before we consider the role of copywriting in this welcome renaissance, let’s look at the bigger picture in which the building sector has operated for the past five years or so. Starting at the... Read more...
by Mike Beeson | Feb 27, 2014 | copywriter, copywriters, copywriting, copywriting courses, copywriting courses for PR, copywriting training, copywriting training courses, copywriting training for PR, copywriting-techniques
If the idea of improving your range of business skill-sets – and Saturday is the best day to do it – you should take Buzzwords’ copywriting training courses for PR very seriously indeed! For the springtime months of March, April and May, all Buzzwords’... Read more...
by Mike Beeson | May 14, 2013 | copywriter, copywriters, copywriting, copywriting courses, copywriting training, copywriting training courses
Forget about piling headlong into the first copywriting training course that catches your eye. Not only is that a recipe for professional disaster. It’s also likely you’ll be wasting your money. To help you avoid the more common pitfalls,... Read more...
