by Mike Beeson | Feb 27, 2014 | copywriter, copywriters, copywriting, copywriting courses, copywriting courses for PR, copywriting training, copywriting training courses, copywriting training for PR, copywriting-techniques
If the idea of improving your range of business skill-sets – and Saturday is the best day to do it – you should take Buzzwords’ copywriting training courses for PR very seriously indeed! For the springtime months of March, April and May, all Buzzwords’... Read more...
by Mike Beeson | Feb 24, 2014 | copywriting courses, copywriting training, copywriting training courses, copywriting-techniques
Historically, workers have fought tooth and nail for better working conditions, more pay and shorter hours. Then along comes yours truly with the mad-cap idea of providing copywriting training courses – on Saturdays, would you believe. Is this man insane? Or is... Read more...
by Mike Beeson | Apr 11, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, marketing, recruitment consultants, recruitment copywriter, recruitment copywriting
Recruitment consultants will be only too aware that an experienced recruitment copywriter can play a major role in their marketing success. With a certain amount of experience, you’ll be confident in your ability to write those killer ads that attract high... Read more...
by Mike Beeson | Feb 1, 2013 | copywriter, copywriters, copywriting, copywriting-techniques, freelance copywriter
When I don my copywriter’s cap, I wonder whether there should be a big letter ‘D’ on the tallest cone in Christendom. (For those who aren’t familiar with the dunce’s cap, it was beloved by the cartoonists in children’s comics at... Read more...
by Mike Beeson | Jan 31, 2013 | Content-Marketing, copywriters, copywriting, copywriting-techniques, digital marketing, freelance copywriter, online copywriting, online marketing, SEO, SEO copywriting
Embracing offline copywriting may seem a little counter-intuitive in these days of online copywriting and digital marketing. And yet: there really is no substitute for ‘getting up close and personal’ if you want to maximise returns on your investment.... Read more...
by Mike Beeson | Jan 23, 2013 | copywriters, copywriting, copywriting-techniques, freelance copywriter, travel copywriter, travel copywriting, travel writer, travel writing
I’ve been looking at what other travel copywriters have been up to. What struck me most forcibly was the difference in the type of work we do. It’s worth pointing out that there’s a major divide between ‘travel writers’ who go intrepidly... Read more...
