by Mike Beeson | Nov 23, 2012 | copywriters, copywriting, copywriting-techniques, freelance copywriter, Panda update, Penguin Update, SEO, SEO copywriting, SEO techniques, seo-services, Social-Media
I still have clients contacting me who are expert at putting carts before horses when it comes to SEO copywriting. As anyone who follows Google’s latest diktats will know, SEO has been turned on its head since Pandas and Penguins got in on the act with their... Read more...
by Mike Beeson | Nov 23, 2012 | advertising copywriting, brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, SEO, SEO copywriting, SEO techniques, Social-Media
In the maelstrom of marketing activity with which we’re all bombarded on a daily basis, it’s hard to believe that advertising copywriting was once a lead creative skill in what was the most dominant aspect of marketing. Clients of a certain age would be... Read more...
by Mike Beeson | Oct 27, 2012 | brochure copywriter, brochure copywriting, copywriters, copywriting, copywriting-rates, freelance copywriter
I’ve just finished writing a 64-page brochure which made me think about the brochure copywriting process. As with so many other aspects of copywriting, clients aren’t necessarily aware of what goes on ‘behind the scenes’. That’s why this... Read more...
by Mike Beeson | Oct 8, 2012 | copywriters, copywriting, copywriting-techniques, freelance copywriter, marketing, online marketing, web copywriting, website-copywriting
If the way websites work is totally alien to you – worry not, help is at hand. And if you know next-to-nothing about website copywriting, this article will provide a good starting point for you to turn things around. Whilst it’s true that website copywriting... Read more...
